Feature
Campaigns & Broadcasts
Advanced Multi-Channel Marketing
This feature provides multi-channel campaign management with advanced targeting and scheduling, enabling businesses to execute personalized, high-impact broadcasts across their messaging platforms.
Cross-Platform Campaign Deployment
Multi-Channel Execution: Run comprehensive campaigns across WhatsApp, Messenger, and Instagram, supporting text, template, and product catalog campaigns for varied outreach goals.
Versatile Message Formats
Text, template, and product catalog campaigns
Advanced Audience Targeting
Achieve high relevance by using Audience segmentation by tags and filters and Recipient filtering and exclusion rules to ensure the right message reaches the right person.
Dynamic Message Personalization
Enhance engagement using Template variables... You also retain full control with Campaign pause/resume functionality and robust Opt-out handling..
Real-Time Delivery Metrics
Campaign analytics (sent, delivered, failed counts)
Campaign Control and Flexibility
Campaign pause/resume functionality
Compliance & Opt-out Management
Opt-out handling (STOP, unsubscribe keywords)
Precise Recipient Rules
Recipient filtering and exclusion rules
Minimum Scheduling Window
Scheduling and Performance: Schedule broadcasts precisely with a Minimum scheduling delay: 1 minute and a Maximum scheduling delay: 1 year. Track success immediately with Campaign analytics...
Who can benefit?
This feature is indispensable for teams focused on high-volume, targeted customer communication and marketing automation.
Marketing & Growth Teams
They can execute multi-channel campaigns simultaneously across WhatsApp, Messenger, and Instagram. Utilizing Advanced Audience Targeting and Versatile message formats, they can maximize reach and campaign ROI.
Marketing & Promotions Teams
They rely on dynamic message personalization (using template variables like
{{contact.name}}) to create highly relevant outreach. The campaign control and flexibility features, such as pause/resume, allow them to manage complex automation workflows efficiently.Compliance Officers
They are supported by clear compliance & Opt-out management features, which include handling 'STOP' and unsubscribe keywords, ensuring all large-scale broadcasts adhere to customer preferences and regulatory requirements.
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