Feature
Analytics & Reporting
Comprehensive Performance Insights
This feature provides Comprehensive analytics and performance metrics, giving you deep, actionable insights into channel, team, and campaign performance in Real-time.
Multi-Channel Health Check
Provides a view of Channel performance, allowing you to see exactly how individual channels like WhatsApp, Messenger, and Instagram are contributing to your overall communication strategy.
Communication Volume Metrics
Tracks Message volume, giving your team precise data on the total number of messages being sent and received, which is crucial for capacity planning and trend identification.
Team Speed & Agility
Measures Response times to quantify how quickly your team is engaging with customers, which is a key indicator of service quality and customer satisfaction.
Marketing ROI Insights
Provides clear Campaign results, allowing you to quickly determine which broadcast and marketing initiatives are the most successful in terms of engagement and conversion.
In-Chat Product Engagement
Tracks Product performance, specifically for WhatsApp, to identify which products garner the most clicks and interest directly within the conversation flow.
Agent Workload & Efficiency
Offers Team performance metrics that clearly show which agents are handling the highest volume of conversations and maintaining the fastest response times.
Agent Success Benchmarking
Helps Identify your best agents as Top performers, allowing managers to learn from and replicate the strategies of their most successful team members.
Live Data Synchronization
Ensures that analytics provide Real-time updates, with metrics updating instantly as new messages and interactions come in.
Flexible Historical Analysis
Allows for in-depth analysis using Date range filtering to analyze performance trends across any specified time period, from daily to yearly views.
Data Download & Reporting
Facilitates reporting with Export data functionality, allowing users to download reports easily for presentations, sharing, or further external analysis.
Contextual Deep Dive
Supports granular investigation with the Drill down feature, which allows you to click any top-level metric to instantly access the detailed conversations and data contributing to that figure.
Granular Agent Metrics
Provides Agent insights, offering specific data on individual agent performance and response times, enabling fair evaluation and targeted coaching.
Who can benefit?
This feature is indispensable for managers, directors, and analysts who require data-driven evidence to optimize their customer communication strategies and resource allocation.
Customer Service & Operations Managers
They can use team speed & agility (response times) and agent workload & efficiency to identify bottlenecks and balance workload. The contextual deep dive feature allows them to click any metric and investigate the underlying conversations for coaching.
Marketing Directors & Campaign Managers
They evaluate success based on marketing ROI insights (campaign results). They can see which campaigns are most successful and track in chat product engagement to measure the direct performance of product catalogs within WhatsApp.
Business & Data Analysts
They rely on live data synchronization and flexible historical analysis for comprehensive reporting. The ability to export data provides raw metrics for deeper analysis and presentation outside the platform.
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